Digital Analytics & Audience Insights

I regularly monitor website and email performance to better understand how audiences engage with content. By identifying trends, evaluating engagement and assessing content performance, I help inform communication decisions and uncover opportunities for improvement.

Health Communication Research

My graduate studies in Health and Risk Communication deepened my understanding of communication, perception and human behavior. Through research and applied coursework, I explored how audiences process information, make decisions and respond to communication strategies across healthcare and public health settings.

Data-Informed Communication

I believe effective communication begins with understanding the audience. Whether reviewing analytics, gathering stakeholder feedback or evaluating content performance, I use insights to guide decisions and create more meaningful communication experiences.